BRAND sense DVD

"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses."
Charlie Bell, former CEO & Chairman, McDonalds Corporation

In perhaps the most creative and authoritative DVD on sensory branding ever produced, international brand legend Martin Lindstrom reveals what the most successful branding companies do differently - integrating touch, taste, smell, sight and sound - with startling measurable results.

The BRAND sense DVD includes 2 1/2 hour interactive training programs including global interviews, interviews with Martin Lindstrom and interactive workshop sessions. The DVD helps to show you how to turn your brand from a two-sense product into a five-sense phenomenon. The DVD includes Lindstrom's award winning "Smash Your Brand" philosophy, innovative branding tools for evaluating where your brand is on the sensory scale as well as a six step-by-step training program. In this DVD Lindstrom cites companies like Cadillac, Apple, Mercedes-Benz, Nokia, McDonald's, Louis Vuitton, Nestle, and Disney, all of whom have recently adopted a sensory approach and have seen their brands perform superbly under this new direction.

A complementary 1-year membership of Lindstrom's DualBook is included. Click here to learn more about the DualBook concept.

Visit the dedicated BRAND sense website at BRANDsense.com