The largest branding conference in history!
In March 2005 the largest branding conference in history was run, taking the revolutionary findings from the BRAND sense study to 51 cities, across 31 countries. If your are interested in having a conferance, please contact us through the contacts page.
The symposium combines a revolutionary set of principles illustrated with pioneering cases from across the world. The BRAND sense Symposia will run as half-day, full day, two-day, and three-day shows across the world, combining local as well as international speakers all with a single agenda - to share the future of branding, by leveraging our five senses.
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Every senior executive, marketer, product or service provider will find the BRAND sense Symposium relevant. BRAND sense appeals both to the corporate as well as the SME sector. Almost every industry is guaranteed to gain substantially from participating at this Symposium, either as a delegate or sponsor. This is a truly global Symposium. However, the concept is equally relevant at a regional level because of the extensive knowledge gleaned from the many local studies, video interviews and focus groups carried out across the world. This wealth of research has enabled the symposium to create a perfect balance offering you both relevant local cases as well as startling global findings, ensuring that no matter where in the world you are based it will, without any doubt, be relevant.
Revolutionary findings The symposia are designed to make the fascinating insights and results that emerged from the BRAND sense study tangible. As such they involve a highly interactive presentation, naturally including sound, sight and smell as strong sensory ingredients. Utilizing the involvement of our five senses in branding, several features involving multi-sensory experiences will be integrated. In partnership with the highly acclaimed composers, a special sound track has been developed to play before, during and after the BRAND sense Symposia, creating the feeling and setting the mood. Four videos have also been produced, and smell will be incorporated as a means of engaging the audience. Martin Lindstrom guarantees a highly branded and harmonic symposium giving the delegates a viable impression of the powers of integrating and leveraging our five senses in future branding and communications.
What the BRAND sense Symposium will do...
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