Millward Brown empowers companies to create great brands. They are the tenth largest research institute in the world, with offices in 40 countries, and serve the majority of the Fortune 500 brands.

Millward Brown is a global sponsor of BRAND sense and the BRAND sense Symposia. They have supported Martin Lindstrom in conducting several of his ground-breaking studies including the BRANDchild project as well as his latest BRAND sense study.

BRAND sense is the world's largest study ever conducted on our five senses in relations with brands. It was conducted across 13 countries by 600 researchers over and 18- month period.