American Advertising Research Foundation
The ARF is the preeminent professional organization in the field of advertising, market and media research. Representing more than 300 of the world's top advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth.
The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
ARF is a global sponsor of BRAND sense and the BRAND sense Symposia.
